Every now and then, despite my advanced years and practice in ignoring “promotion” and its requirements and details, I happen to notice some new trend in self-advertising, and spend several seconds-or-minutes-that-feel-like-hours with my mouth hanging open that someone could and would do “that” to try to get people to read their books.
Then I hit myself on the head with one of the 17 books I’ve written while mostly ignoring that advice, and get on with whatever I’m doing that I enjoy more than promotion– like mopping the kitchen floor. Cleaning the toilet with a new homemade mixture someone recommended. Making ham fried rice for lunch to use up those leftovers.
If you enjoy doing readings of your work, and hearing applause, answering questions like, “Where do you get your ideas?” do the kind of promotion that leads you into those situations. Such promotion takes huge amounts of energy and patience. Many writers may not realize how completely we arrange our writing world, our home, so that it suits us– until we get out in a world of poor lighting, noise, and intrusive questions. If you hate those things, perhaps there’s another way to find readers.
Readers are what we want. And not all promotion leads to readers. Some leads only to more promotion.
I will not soon forget one of my best-paying jobs when I was escorted to a large auditorium to give my reading and found only two people there: one student, and one elderly woman who had apparently wandered away from a facility for the mentally unstable. I sat on the edge of the stage and talked with the two audience members, giving them as good a talk as I have ever done. But I might have been at home doing my work, which is writing.
And I don’t suppose the fine man who invited me to that school– and arranged for me to be paid well for coming– ever got over the embarrassment of having no one, not even those of his own classes or his teaching colleagues, show up.
I love to do readings. I speak well, and learned from some fine speech coaches how to project and how to draw an audience into my world for an hour. I know many colleges and universities could afford the price I ask for a talk or reading and I would enjoy doing it.
But in order to accept such an invitation, I may have to drive for hours, ride unreliable public transportation, sleep in a noisy motel and eat bad food. I have to consider all those negatives while considering the positive gain of the money and the recognition.
Too often, even from prestigious and well-endowed institutions, the invitation is, “Please come and read your work to our freshman students. We’ll allow you to sell your books for compensation.” I have largely given up explaining why such an invitation is an insult, and the institution isn’t listening anyway, because they can get 5 young authors anxious to promote themselves for the price of my honorarium. Once some of those authors bring bedbugs home from a cheap motel, they will be less enthusiastic.
But the world has created Facebook and a number of other media with which I am not familiar– Twitter? LinkedIn? Skype? I recently saw a headline informing me of “60+ social media sites you need to know about in 2019.” Even checking out all 60 of those sites would take me less time than preparing for a 15-minute talk.
In addition, with help from an excellent assistant, I have a website, a Facebook page, a YouTube channel, and this blog. I can sit in the comfort of my study writing what I want to write and through those venues can reach hundreds more people than I would reach after a nine-hour drive somewhere.
So do the research on what “promotion” venues exist, and consider which ones might suit your temperament. Think of the people you want to read your books. These would be intelligent and thoughtful readers who might write you short notes of appreciation, or even question some of your premises and with whom you could have an enjoyable exchange of ideas.
Who are those people? Where are they? How can you reach them? Then craft the kind of promotion that will allow you to find them and enjoy their company– while continuing to write.
To quote a friend, “Write the F#$%ING thing!” is the best advice I can give you about self-promotion.
Linda M. Hasselstrom
Windbreak House Writing Retreats
Hermosa, South Dakota
© 2019, Linda M. Hasselstrom
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This blog started as correspondence with a writer friend, who is quoted in the last line. Read her book and very fine blog “Between Urban and Wild.”
See my website events page “Where in the World Is Linda M. Hasselstrom?” and scroll down through many years of my own writing promotion, including art exhibits, awards, billboards, classes, entertainment events, interviews, talks, workshops, and my own writing retreats.
Of course nothing beats a testimonial by a famous person!