One of my heroines in the writing business is Susan Wittig Albert, who besides being the author of the popular China Bayles herbal mysteries and founder of Story Circle Network, a nonprofit organization for writing women, has written books for young adults, books for women on life-writing, and all kinds of work-for-hire books when she was learning her craft. Her Together, Alone: A Memoir of Marriage and Place focuses on how she made the shift from University professor into a new marriage and writing career. Along the way she provides all kinds of writing advice.
“Marketing,” she says, “is a necessary fact of the writing life.” Many of the writers who question me don’t ask about writing details: they want to know how to market. Almost all of them say, as I do, that they understand the difficulties of writing, but they loathe marketing and don’t know how to do it. Susan Albert agrees.
“Jane Austen never went on a book tour, or put together a brochure advertising her work, or handed out bookmarks.” Modern writers must do these things, and because of the Internet, the emphasis on promotion has grown. Writers are encouraged by publishers to set up web sites, blog, and be on Facebook. She adds, “Writers also do bookstore signings, give library talks, go to conferences, and generally make an effort to flaunt themselves, sometimes with the financial backing of their publishing house, usually not.”
“Usually not.” That’s an important omission. Even writers fortunate enough to publish with big companies often get no promotion budget these days; they are expected to do all this time-consuming self-promotion without pay. And all these activities take time away from the writing that got them published in the first place.
I approach self-promotion with the same attitude I have toward drinking alcohol: moderation. Neither drinking nor self-promotion is really necessary to preserve your life and sanity. Both can provide feelings of euphoria. Over-indulgence in either leads to headaches, and makes you wonder just what you said that left you with a feeling of loathing.
My method is to try to make self-promotion enjoyable but I do have a particular advantage. I couldn’t promote as well as I do without the thoughtful help of an assistant who maintains my website, Facebook page and WordPress blog. She also edits my writing, and decides what gets posted where and when. Because she has alerted me to the way these social media work, I sometimes get ideas that help with the promotion, but mostly I am able to do what I believe I do best. I write.
If you are a writer who needs to promote, look for someone to help. This might be a friend, employee or both (if you’re as lucky as I am), whose skills make promotion enjoyable and understandable. Perhaps you can barter with this person: your skills for his or hers. But don’t be chintzy; remember that unless someone is reading what you are writing, you can’t pay for the electricity to run your computer, so be prepared to understand what promotion is worth to you and compensate accordingly.
Linda M. Hasselstrom
Windbreak House Writing Retreats
Hermosa, South Dakota
For more information:
These two entertaining blogs found at www.whimseydark.com/blog/ address the difference between pushing yourself on readers and pulling them into your writing. The reader comments below each blog also have some good ideas.
Please Shut Up: Why Self-Promotion As an Author Doesn’t Work
Wait, Keep Talking: Author Self-Promotion That Actually Works
Website for Susan Wittig Albert:
Website for Susan Wittig Albert’s China Bayles mysteries:
There are many more titles than the 12 shown at the beginning of this blog, and I own every one of them.
© 2016, Linda M. Hasselstrom
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